Young people of the "Pipshas" are now promoters of more brands - Revista Merca2.0

36 percent of brands consider that influencer marketing surpasses the brand. Pipshas protagonists already collaborate with other brands after their success. 68 percent of users say they pay more attention to a brand promotion. After a video went viral in which a couple of young people mentioned their fabulous phrase of “pipshas already arrived”, so now brands hire them as product promoters as part of their strategy to be able to sell better.