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Young journalists are told to ‘build your brand.’ What does that even mean today?

Summary by Poynter
Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on […] The post Young journalists are told to ‘build your brand.’ What does that even mean today? appeared first on Poynter.

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Poynter broke the news in on Tuesday, August 12, 2025.
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