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"You Have to Save the Ice Cross": How the Extreme Sport Created by Red Bull Is Looking for a Second Breath in Switzerland

Summary by Le Temps
What becomes of a sport created by a brand when it withdraws its financial resources? This is the challenge that ice hockey racing enthusiasts must answer.Initiations are offered until the end of the month in YverdonThe ice has melted, but the doors of the ice skating rink of Yverdon-les-Bains are not closed.

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Le TempsLe Temps
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"You Have to Save the Ice Cross": How the Extreme Sport Created by Red Bull Is Looking for a Second Breath in Switzerland

What becomes of a sport created by a brand when it withdraws its financial resources? This is the challenge that ice hockey racing enthusiasts must answer.Initiations are offered until the end of the month in YverdonThe ice has melted, but the doors of the ice skating rink of Yverdon-les-Bains are not closed.

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Le Temps broke the news on Sunday, May 10, 2026.
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