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'You don't know how to drive Mr Singh': Trump admin's self-deportation poster sparks racism row

Advocacy groups say the ad stereotypes Sikh and Hindu communities as DHS promotes CBP Home, which offers $2,600 to eligible migrants who leave voluntarily.

  • The Department of Homeland Security faced backlash on Thursday for an AI-generated advertisement featuring a brown-bearded man named Singh with the tagline "Get off our roads, you don't know how to drive Mr Singh."
  • Promoting its CBP Home program, the DHS encourages undocumented migrants to leave the United States voluntarily, offering travel assistance and an exit bonus of $2,600 to registrants.
  • Advocacy groups including The Sikh Coalition and Hindu American Foundation condemned the ad as "racist" and "anti-American." The Sikh Coalition stated, "Twenty-five years after 9/11, Sikhs are *still* being targeted and profiled for how we look."
  • Criticizing the post as discriminatory, the HAF demanded an investigation while tagging Assistant Attorney General Harmeet K Dhillon and FBI Director Kash Patel for action.
  • Other social media posts featured Optimus Prime confronting the man with the message "Self-deport or find out," while a clip showed Megatron negotiating the release of "aliens.
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  • 67% of the sources lean Right
67% Right

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Hindustan Times broke the news in New Delhi, India on Thursday, September 10, 2026.
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