Yoghurt wars: Danone-Chobani clash underscores wider protein battle

Danone takes US rival to court over ‘deceptive’ protein claims

French dairy giant Danone has filed a lawsuit against US yoghurt rival Chobani over “deceptive” high-protein claims.

Yoghurt wars: How the Danone-Chobani clash underscores wider protein battle

Danone’s lawsuit against Chobani over protein claims makes it clear the French dairy company sees its US rival as a threat in one of the few food groups seeing a boost from weight-loss drug users both during and after they get their GLP-1 fix: Yoghurt. Danone, which has struggled to meet growing consumer demand for high-protein products, sued Chobani in Manhattan federal court on Monday, accusing it of inflating protein claims on labels on multi…

Yogurt wars: Danone-Chobani clash underscores wider protein battle

The battle for protein supremacy is particularly important in the United States, where growing numbers of GLP-1 weight loss drug users seek it out to combat muscle wastage.