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Yelp’s ‘Black-Owned’ Tag Boosted Visibility But Hurt Ratings, Study Finds

Summary by POCIT. Telling the Stories and Thoughts of People of Color in Tech.
Yelp added a "Black" tag to promote Black businesses in Detroit, but a new study found that the tag caused their ratings to decline.
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POCIT. Telling the stories and thoughts of people of color in tech.POCIT. Telling the stories and thoughts of people of color in tech.

Yelp’s ‘Black-Owned’ Tag Boosted Visibility But Hurt Ratings, Study Finds

Yelp added a "Black" tag to promote Black businesses in Detroit, but a new study found that the tag caused their ratings to decline.

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POCIT. Telling the stories and thoughts of people of color in tech. broke the news in on Tuesday, July 1, 2025.
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