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Yamaha Motor, Kubota, others aim to shake Chinese rivals' Africa footholds
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Yamaha Motor, Kubota, others aim to shake Chinese rivals' Africa footholds
As the governments of Japan and China vie for influence in Africa, so too are their companies, with Japanese brands honing strategies to counter their Chinese rivals’ rapid inroads across the continent. “It’s predominantly Chinese,” Hiroshi Otsuka, president and CEO of vehicle component maker Musashi Seimitsu Industry, told reporters on the sidelines of the recent Tokyo International Conference on African Development (TICAD) in Yokohama. He had …
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