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Yakiniku King's Strategy to Maximize the Lifetime Value (Ltv) of Families: Entertainment Such as Trading Cards and Anime Can Be Enjoyed "While seated"... Ux that Captures Parents' "Requests" to Visit the Restaurant.
Summary by toyokeizai.net
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The restaurant we interviewed this time was "Yakiniku King." It's a major yakiniku (Japanese BBQ) dining chain operated by Monogatari Corporation (Toyohashi City, Aichi Prefecture), with a nationwide presence, primarily in the Tokyo metropolitan area and the Tokai region. Currently, it operates over 350 stores nationwide (as of March 2026…).
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