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Yahoo DSP Advances Its Buying Platform With New Agentic AI Capabilities

Summary by B&T
AI agents enter Yahoo DSP's capabilities, with human staff seen sparring them in chess.
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6 Articles

cmotech.incmotech.in

Yahoo rolls out Agentic AI tools across global DSP

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

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ppc.landppc.land

Yahoo DSP embeds AI agents that actually run campaigns today

Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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mediaincanada.commediaincanada.com

CES 2026: Yahoo launches agentic AI tools

The company's DSP now enables advertisers to bring their own AI models, utilize native agents or integrate both.

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B&TB&T

Yahoo DSP Advances Its Buying Platform With New Agentic AI Capabilities

AI agents enter Yahoo DSP's capabilities, with human staff seen sparring them in chess.

Read Full Article
adnews.com.auadnews.com.au
Reposted by
MumbrellaMumbrella

Yahoo DSP adds agentic AI tools to buying platform

Automation moves in-platform.

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adnews.com.au broke the news in on Tuesday, January 6, 2026.
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