XRP Logo Lands on Louisville Basketball Court

UofL Athletics inks signage deal with cryptocurrency firm

Louisville Athletics announces deal with financial tech company Ripple

XRP logo lands on Louisville basketball court

Ripple has signed a multi-year partnership with Louisville Athletics that will place the XRP logo on Denny Crum Court during men’s and women’s basketball home games from the 2026–27 season. XRP branding will cover Louisville basketball broadcasts Louisville Athletics said…

XRP Hits the Basketball Court as Ripple Lands Major Louisville Partnership

TL;DR Ripple will place XRP branding permanently on Denny Crum Court during every Louisville men’s and women’s home basketball game. The multi-year partnership also includes courtside, digital, social and radio exposure across Louisville Athletics. Ripple will support financial and technology education covering traditional finance and digital assets for student-athletes and the campus community. Ripple is ...

Ripple Brings XRP Branding To Louisville Basketball In New Multi-Year Deal

Ripple has signed a new sports partnership with Louisville Athletics, placing the XRP logo across Louisville Basketball. The agreement begins with the 2026-27 season and covers both the men’s and women’s programs. XRP branding now sits alongside one of college basketball’s most recognized names. XRP Logo Takes Center Court The XRP logo will appear on Denny Crum Court during every Louisville home game. Meanwhile, the Coach Denny Crum logo will re…

Louisville Athletics Signs Ripple XRP Court Deal

Louisville Athletics partners with Ripple to place an XRP logo on Denny Crum Court for all home basketball games at the KFC Yum! Center.