Xi’s cultural doc fronts China’s media push in Italy

China's Italian Job - China Media Project

Il Guardiano del Patrimonio, “The Guardian of Heritage,” was the grandiose title of a television series promoting President Xi Jinping’s cultural philosophy as it was broadcast last month across more than 30 Italian media outlets — one of the more ambitious and expansive examples of how China enlists apparent cultural cooperation to advance its political narratives and foreign policy objectives. The grand launch ceremony in Rome last month was a…

Xi’s cultural doc fronts China’s media push in Italy

Documentary debut. On 25 June, Xi Jinping’s cultural story—a “vivid” portrait of Chinese President Xi Jinping’s cultural‑heritage campaign—premiered in more than 30 Italian media outlets, including those under Gruppo Netweek Spa, long a Beijing partner for narrative content. According to China’s State Council Information Office, “it vividly presents China’s practical efforts in the new era to trace the origins of civilisation and protect cultur…