Xiaohongshu’s REDLAND turns a shipyard island into a 2.5D theme park for China’s gaming generation · TechNode

Xiaohongshu’s REDLAND turns a shipyard island into a 2.5D theme park for China’s gaming generation · TechNode

On August 8th, under the weight of Shanghai’s summer heat, a shipyard-turned-park became what its visitors called, a “Ita-island.”(derived from ACGN fandom term “Ita-bag”). Xiaohongshu – known to most as a lifestyle and beauty platform – staged REDLAND, its first large-scale offline anime-and-gaming expo, on Shanghai’s Fuxing Island. Instead of following the predictable convention-hall formula, REDLAND’s 80,000 square meters unfolded like a real…