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Xbox still not making a profit on console sales despite price rise says report

Summary by Metro News
An insider claims the Xbox Series X/S is still selling at a significant loss, and the August price hike still won't push it into profit.

5 Articles

According to sources consulted by Jez Corden of Windows Central, Microsoft would continue to lose money with each Xbox Series XS sold. This is really striking as it will continue to lose money even after applying the new price hike planned for August 1, 2026. According to the sources, the latest remittances of consoles would be generating losses close to $150 per unit, caused mainly by the increase in memory and storage. Memories that is experie…

Xbox is reportedly selling its consoles well below their price, resulting in a loss of $150 per unit. This raises questions about Microsoft's strategy.

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  • 100% of the sources lean Left
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Metro News broke the news in London, United Kingdom on Wednesday, July 29, 2026.
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