Xbox Reportedly Wanted 77 Million Game Pass Subscribers. It Has Just 30 Million
Xbox Game Pass has about 30 million subscribers, far below an internal goal of 77 million, as Microsoft weighs a reset after pricing changes and major acquisitions.
- Xbox Game Pass currently has around 30 million subscribers, falling well short of the 77 million goal Microsoft executives targeted for the end of fiscal 2026.
- Last October, the company increased the price of Game Pass Ultimate by roughly 50%, before later reducing it to $23 per month in April to strengthen the ecosystem.
- According to Bloomberg, 82% of Black Ops 6 sales still came from PlayStation, fueling internal concerns that giving away major releases could cannibalize full-price retail revenue.
- Microsoft is reassessing parts of its gaming business as subscription growth flattens despite blockbuster acquisitions and day-one releases.
- Internal documents released during the FTC lawsuit reveal the service previously saw user numbers drop at the start of 2022, falling from 25 million to 22 million.
19 Articles
19 Articles
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See full bio Shahmeer Sarfaraz I’ve previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, I love to devoutly keep up with the latest gaming and entertainment industries. I have a Bachelor’s Degree in Computer Science and years of experience reporting on games and breaking exclusive stories. Besides my passion for gaming journalism, I love spending my leisure time farming away in Stardew Valley. VGC, IGN…
It appears that 77 million subscribers were aiming for the Game Pass in 2026, but this is currently roughly half way below expectations.
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