XBOX CEO Says Game Pass Cuts Helped “Retention Improve” — but Warns the Bigger Challenge Will Take Time
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According to a leak published by The Verge, Xbox's CEO would be satisfied with the effect that price reductions on Xbox Game Pass have had on the subscription. Xbox would feel that Xbox is in the right direction, but that it is only a start.
Xbox Game Pass Price Cut Reverses Subscriber Losses After Big Hikes - Geeks + Gamers
It turns out that beating customers over the head with price hikes isn’t always good for business, and sometimes, giving them a break helps the company, too. XBOX CEO Asha Sharma said as much recently when she revealed that last year’s Xbox Game Pass price hikes led to a subscriber loss, while the price cut from April is beginning to reverse the trend. In October 2025, Game Pass Ultimate, the subscription service’s highest tier, increased in pri…
Recent price reductions for Game Pass have already begun to improve subscriber retention and acquisition, at a time when Xbox is trying to recover the service's growth. Xbox assures that the recent changes to Xbox Game Pass are already producing some positive results. In an internal message obtained by The Verge, the current head of the Xbox division, Asha Sharma, admits that the service's growth slowed significantly after the price increases an…
Asha internal memo: Old GP price accelerated sub losses and slowed...
What’s next for Microsoft’s Surface PCs? The future of Surface looks like a much smaller lineup of devices. www.theverge.com Xbox CEO Asha Sharma’s big decision to reduce Xbox Game Pass pricing sounds like it’s starting to pay off. In an internal memo to Xbox employees, seen by Notepad, Sharma revealed last week that there’s reason to be optimistic. “Growth slowed down and subscriber loss acce…
News from HD Technology. Visit www.hd-tecnologia.com for the latest news. Since Asha Sharma assumed the leadership of Xbox at the beginning of 2026, the division began to implement major changes. One of the most visible was the reduction in the price of Game Pass, a decision that would already be giving positive results in the acquisition and retention of users. In an interview, Sharma explained that Xbox was going through a slowdown in its grow…
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