Asha Sharma Aims To Turn Xbox Into World's Biggest Entertainment Company
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.5 Articles
5 Articles
"Call of Duty is bigger than the Marvel Cinematic Universe": New Xbox CEO brags as more of its games turn to film and TV
As Xbox CEO Asha Sharma continues to expand the publisher's game worlds into the realm of TV and film, she also has some fighting words for the biggest movie franchise of all time. "Call of Duty is bigger than the Marvel Cinematic Universe."Xbox's new boss took the reins earlier this year and is now overseeing a reset that could potentially lead to studio shutdowns or layoffs, but one thing she's not scaling back on is the company's mammoth expa…
"Great games are culture, and culture is entertainment": Xbox CEO says Call of Duty is larger than the MCU, states there's "more appetite" for Xbox multimedia
Microsoft and Xbox have experienced some high highs and low lows with its video game adaptations over the years, with Bethesda and Amazon's Fallout TV show and 2025's Minecraft movie proving to be huge hits while the live-action Halo TV series and Halo: Nightfall before it left most viewers extremely disappointed.Overall, though, multimedia projects that draw from Xbox's gaming IPs have enjoyed more of a positive reception in recent years — and …
Microsoft extends entertainment strategy with more than 10 movie and TV adaptations from Xbox IPs.
On the occasion of its 25th anniversary, Xbox operates a historic moult under the impetus of its new CEO, Asha Sharma. The objective is to stop being a simple console builder, but to become the biggest titan in the world, with a big offensive for cinema and series.
Asha Sharma Aims To Turn Xbox Into World's Biggest Entertainment Company
See full bio Shahmeer Sarfaraz I’ve previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, I love to devoutly keep up with the latest gaming and entertainment industries. I have a Bachelor’s Degree in Computer Science and years of experience reporting on games and breaking exclusive stories. Besides my passion for gaming journalism, I love spending my leisure time farming away in Stardew Valley. VGC, IGN…
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
