Wyndham Unveils New Initiatives to Drive Owner Success, Strengthen Hotel Performance
- Wyndham Hotels & Resorts’ President and CEO unveiled more than six new initiatives during the company’s 2025 Global Conference held in Las Vegas from May 19 to 21.
- These initiatives respond to the company’s commitment to support thousands of hotel owners by enhancing technology, sourcing, loyalty, and marketing to improve operational efficiency and costs.
- Key initiatives introduced include Wyndham Connect PLUS, an AI-powered enhancement to the guest engagement platform; a new centralized Wi-Fi portal called Wyndham Gateway that offers a streamlined login experience and new revenue opportunities; and Wyndham Marketplace, a hotel retail platform featuring brand-approved products to simplify purchasing for owners.
- Selected franchisees have the opportunity to test Wyndham Gateway without extra fees until the end of 2025, while the company prepares to roll out a nationwide summer marketing initiative titled "Where There's a Wyndham, There's a Way," designed to integrate Wyndham Hotels & Rewards and reflect their commitment to "Making Hotel Travel Possible for All."
- These efforts aim to strengthen Wyndham’s OwnerFirstTM franchising, sustain nearly 96% franchisee retention, grow its record development pipeline, and maintain the highest reimbursement rates to reward hotels excelling in guest satisfaction.
24 Articles
24 Articles

Wyndham Unveils New Initiatives to Drive Owner Success, Strengthen Hotel Performance
Anchored by its OwnerFirst™ approach, the world's largest hotel franchisor is redefining
New Wyndham Experiences portal has launched with many redemption options
Wyndham Rewards has launched a new Experiences portal which gives you the opportunity to book events and activities using your Wyndham Rewards points. That includes VIP golf experiences, tickets to see Lady Gaga at Madison Square Garden, Minor League Baseball tickets/experiences and more. This is a vast improvement, if for no other reason than you can now access the experiences much more easily in the past. In the past, you had to go to the Wynd…
Wyndham Conference Highlights Initiatives and Hotel Performance
Wyndham Hotels & Resorts‘ Global Conference is underway at the Caesars Forum in Las Vegas, Nevada. The strength of the Wyndham brand was the focus of the general session on May 20, as Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts, and several other company leaders discussed various new initiatives, especially in the technology space. The company’s strategies are aligned to elevate the guest experience and raise profitability, as se…
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