US Edition
WWE Smackdown at Big 12 Revenues
USA NETWORK, JUL 4 – WWE SmackDown's July 4 episode averaged 1.166 million viewers with a 0.32 rating in the 18-49 demographic, down from 1.45 million viewers the previous week, due to holiday taping.
- On July 9, 2025, WWE and the Big 12 Conference announced an expanded partnership during media days at The Star in Frisco, Texas, featuring SmackDown episodes in Big 12 markets.
- This collaboration continues a series of joint efforts, highlighted by WWE presenting a custom championship belt to the Most Outstanding Player of the 2024 Big 12 Championship game, Arizona State’s standout running back Cam Skattebo.
- In 2025, four SmackDown episodes will be broadcast from Big 12 cities, including events at 3Arena in Dublin, Heritage Bank Center in Cincinnati, Mullett Arena in Tempe, and the Delta Center located in Salt Lake City, each scheduled on the Friday before key Big 12 football games.
- The July 4 SmackDown averaged 1.166 million viewers with a 0.32 demo rating, down from 1.450 million viewers and a 0.41 demo the prior week, according to Wrestlenomics.
- The expanded partnership aims to strengthen the connection between sports and entertainment by leveraging WWE’s brand to enhance fan engagement across multiple Big 12 markets in 2025.
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Huge SmackDown announcement from WWE
SmackDown has been globe-trotting of late, first holding a blockbuster special in Riyadh and then scheduling cards in Canada, France and Australia. This week blue brand is in Nashville and that is a good idea, but WWE has something even more daring in store, as it has partnered with the Big 12 Conference to bring four live Friday night events to college-town arenas as part of the 2025 college football season. First connected in 2023 by custom ch…
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