US Edition
At WWDC, How Will Apple Address Its Lackluster First Year of Apple Intelligence?
- Apple will hold its annual Worldwide Developers Conference keynote on Monday, June 9, 2025, in Silicon Valley to reveal updates on its products and software.
- The event comes one year after Apple unveiled its collection of AI-driven features, but critics argue that progress has been slow and the company is trailing behind competitors such as Google and OpenAI.
- Apple Intelligence's practical features include notification summaries, photo editing, and a planned Siri upgrade, but many promised capabilities remain delayed or modest compared to competitors' generative AI tools.
- In May, Tim Cook acknowledged that Apple requires additional time to refine these features to match the company’s high standards, while analysts predict that up to 25% of people worldwide could eventually use AI through Apple devices.
- WWDC 2025 is expected to emphasize achievable AI improvements and developer collaborations amid intensifying competition, as Apple aims to regain momentum and address criticism about its AI progress.
73 Articles
73 Articles
Apple CEO Tim Cook will face audiences this week without a new product. That's not his biggest problem.
Apple CEO Tim Cook used the company's developer event to unveil its Apple Intelligence plans in 2024. This year, it seems unlikely we'll get a major new product announcement from the event.Justin Sullivan/Getty ImagesApple often uses its annual developers conference to launch major new products.That doesn't seem likely this year.Instead, expect people to spend a lot of time focusing on Apple's weak points — exactly what CEO Tim Cook doesn't want…
As Apple's annual developer conference starts, many watching for promises made on AI
Last year, Apple made big promises around AI but couldn't deliver. As its developer conference begins, all eyes will be on the steps it plans to try to catch up in an AI race where it's lagging.
The apple brand must convince developers that it did not miss the turn of the general AI, while the promises made a year ago regarding "Apple Intelligence" were not kept
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Apple under pressure to shine after AI stumble
Pressure is on Apple to show it hasn't lost its magic despite broken promises to ramp up iPhones with generative artificial intelligence (GenAI) as rivals race ahead with the technology.
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- 58% of the sources are Center
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