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Sportfive, Hertha BSC Relaunch Partnership with Extension

Summary by sportcal.com
Sportfive, the international sports marketing firm, has extended its long-running marketing agreement with German soccer’s Hertha BSC.
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Despite six Bundesliga seasons in a row, Union Berlin seemed to have problems finding a jersey sponsor. What matters and who would be the ideal partner for Hertha and Union, marketing expert Michael Bernecker reveals.

The technology company with headquarters in Berlin remains at the side of the capital club. The WTG takes over the new role as the first teamwear partner of the professionals within the proven exclusive and women's partnership. The long-standing partnership relationship between Hertha BSC and WTG – started as a technology partner, intensified as the main and jersey sponsor of the 1st women as well as as as an exclusive partner – goes into a new …

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sportcal.com broke the news in on Friday, June 13, 2025.
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