Wrapping Up Memories: China’s Lost Packaging Design

Wrapping Up Memories: China’s Lost Packaging Design

The first thing you notice is the smell—sweet and creamy, like pouring condensed milk on toast. Back in the day, in small shops near your school, glass jars held stacks of white, blue, and red wrappers, each one folded neatly around a piece of 大白兔 (White Rabbit) milk candy. The mascot—round-faced, with a pair of long ears—looked ready to hop off the paper. You peel away the waxy rice paper and place it on your tongue, feeling it melt before you …