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WPP OpenDoor develops AI-driven, emotion-led content discovery for Prime Video
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WPP OpenDoor develops AI-driven, emotion-led content discovery for Prime Video
New Delhi: WPP OpenDoor, the WPP unit for Amazon, has rolled out two content discovery initiatives for Prime Video, using emotional cues and consumer behaviour to offer mood-specific recommendations. In collaboration with Wootag, WPP OpenDoor has built an interactive ad experience that uses emotion recognition. The initiative, integrated into banners across websites spanning news, lifestyle, health, and entertainment, invites users to express th…
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