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WPP Media secures integrated media AOR for IKEA Malaysia
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WPP Media secures integrated media AOR for IKEA Malaysia
WPP Media has been appointed as the integrated media agency on record for IKEA Malaysia for a three-year term. The mandate includes media strategy, planning and buying across channels. The partnership will focus on improving customer engagement and linking online activity with in-store visits. The collaboration will centre on three areas: using data to better understand customer behaviour, adopting an integrated media approach to respond to mark…
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