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The Creator Economy Is Set to Surpass Old Media This Year
8 Articles
8 Articles
Social media will beat traditional media companies in advertising revenue for the first time this year, according to a WPP Media analysis, which predicts that content creators on platforms like YouTube, TikTok, and Instagram will see a 20 percent increase in advertising and sponsorship revenue. By 2030, this revenue is expected to more than double to $376.6 billion (nearly 8.2 trillion CZK).
2025 is the year creator platforms will drive more ad revenue than old media, a new WPP forecast says
YouTubers Rhett McLaughlin, Michelle Khare, and Link Neal. Araya Doheny/Getty Images for YouTube YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by viewership. And the traditional media business is about to get another wake-up call. This year, ad revenue from creator-driven platforms like YouTube, TikTok, and LinkedIn will exceed ad revenue driven by studios and media companies known for their …
The creator economy is set to surpass old media this year
YouTubers Rhett McLaughlin, Michelle Khare, and Link Neal.Araya Doheny/Getty Images for YouTubeCreator-driven platforms will overtake traditional media companies in ad dollars in 2025, WPP Media says.WPP also forecast that creators themselves would earn $185 billion in 2025, up 20% from 2024.Traditional media like TV and print are flagging.YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by view…
Will 2025 be the year when ad spend on creator platforms outstrips traditional media? - Tubefilter
Social media’s conquest of traditional entertainment hubs could be close to completion. WPP Media, a division of ad agency giant WPP, has projected that ad spend on content destinations like YouTube, TikTok, and LinkedIn will outpace spending on traditional media platforms in 2025. WPP Media estimated that so-called “creator-driven platforms” — where big-name influencers attract millions of followers and billions of views — will com haul in more…
[Digital Daily Reporter Gyu-ri Choi] Style commerce platform Zigzag has newly joined the global video platform YouTube's 'YouTube Shopping' affiliate partner. Kakao Style, which operates Zigzag, announced on the 11th that it has created an environment where its products can be directly exposed to creator content through the YouTube Shopping affiliate program. YouTube Shopping is a function that allows creators who meet certain requirements to ta…
Techmeme
mediagazer.comWPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025
Michael Savage / The Guardian: WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025 — User-generated material to surpass advertising income from professional media amid change in viewing habits
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