Wowcher apologises over email that referenced crocodile attack on boy
Wowcher said the wording was never approved and is reviewing its marketing checks after screenshots of the email drew widespread outrage.
- On Saturday, Wowcher issued an unreserved apology for an 'unacceptable' marketing email subject line, 'Snap up these deals quicker than a croc can catch a kid,' which appeared to mock a crocodile attack on a three-year-old boy.
- The incident occurred Thursday, June 18, at Johnsons of Old Hurst zoo near Huntingdon, when a three-year-old boy was allegedly thrown into a crocodile enclosure and sustained serious injuries.
- Zoo owner Tracey Johnson, her husband Andrew, and their son Edward leapt into the enclosure to rescue the toddler, pulling him from the crocodile's grip before emergency services arrived.
- Wowcher admitted the line was 'never approved for use' and pledged to 'urgently strengthen our creative, approval and sign-off safeguards' after subscribers condemned the message as 'disgusting.'
- Cambridgeshire Police confirmed the 30-year-old man arrested on suspicion of attempted murder remains on bail until September 18 after being 'assessed as not being fit for interview.
36 Articles
36 Articles
Company Apologizes for Quip About Crocodile Attack on Boy
A leading British daily-deal website is facing a backlash over a marketing email that used a crocodile attack on a three-year-old as a promotional line. The voucher site Wowcher has apologized after a Saturday email urged customers to "Snap up these deals quicker than a croc can catch a kid!...
Toddler in stable condition after crocodile attack
A three-year-old boy who was seriously hurt after ending up in the crocodile enclosure at a Cambridgeshire zoo is in a stable condition in hospital, police have said. Source link : https://news.sky.com/story/toddler-in-stable-condition-after-crocodile-attack-at-cambridgeshire-zoo-13556710 Author : Publish date : 2026-06-22 11:39:00 Copyright for syndicated content belongs to the linked Source.
Plymouth Herald
Bristol PostPolice give update after boy 'thrown into crocodile enclosure' at UK zoo
A three-year-old boy was allegedly thrown into a crocodile enclosure at a zoo in Cambridgeshire and is now in a stable condition in hospital after suffering serious injuries in the crocodile enclosure incident
Watford Observer
Herts AdvertiserBoy, 3, thrown into zoo enclosure was attacked by crocodile, police confirm
A three-year-old boy who was severely injured in an enclosure at Johnsons of Old Hurst was attacked by a crocodile, Cambridgeshire Police have confirmed.
Coverage Details
Bias Distribution
- 45% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
