‘Would You Say That To A Friend?’: Butterfly Foundation’s Campaign Calls For Positive Body Talk Via ICON

‘Would You Say That To A Friend?’: Butterfly Foundation’s Campaign Calls For Positive Body Talk Via ICON

The Butterfly Foundation is doing some important work with this campaign.

Butterfly Foundation helps Australians rethink negative self body talk in new campaign via ICON

Icon Agency (ICON) has partnered with the Butterfly Foundation to launch a new integrated campaign encouraging Australians to consider whether they speak to themselves with the same kindness they would show a friend.   As part of Butterfly Foundation’s month-long annual BodyKind initiative, the campaign aims to help parents, educators, sporting communities and the wider general public foster more supportive environments around reframing negative…