US EditionWorld’s biggest TikToker from Senegal sells company in $900m deal
Khaby Lame sold a partial stake in Step Distinctive Limited to Rich Sparkle Holdings in a $975 million deal to scale global commerce and brand activities, aiming for $4 billion annual sales.
- On 23 January 2026, Khaby Lame sold a partial stake in Step Distinctive Limited to U.S.-listed Rich Sparkle Holdings, folding the company into a strategic partnership to scale global commercial operations.
- The deal aims to transform creator influence into industrial-scale business by pursuing premium brands in beauty, fragrance and apparel through Step Distinctive Limited.
- Rich Sparkle and operating partners will hold exclusive global rights for 36 months and partner with Anhui Xiaoheiyang Network Technology Co., Ltd. to support e-commerce and multilingual livestreams, rolling out in the United States, Middle East and Southeast Asia.
- Lame gains an equity role as a controlling shareholder in Rich Sparkle, and the agreement permits development of an AI-powered digital twin for regulated use of his likeness.
- The deal signals a broader move to platform-driven creator commerce as Rich Sparkle projects the integrated commercial structure could generate more than $4 billion in annual sales.
88 Articles
88 Articles
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TikTok's Biggest Creator Khaby Lame Strikes $950 Million Dollar AI Deal For 'Digital Twin'
This is nuts. TikTok’s biggest creator Khaby Lame has taken a major step beyond traditional influencer deals, signing an all stock agreement valued at $975 million that grants sweeping rights… The post TikTok’s Biggest Creator Khaby Lame Strikes $950 Million Dollar AI Deal For ‘Digital Twin’ appeared first on .
The star of TikTok Khaby Lame has agreed to the sale of its company Step Distinctive Limited, which manages its global brand and business activities, for an estimated $975 million. The operation was carried out through a stock exchange with Rich Sparkle, a holding company based in Hong Kong of which Lame becomes a shareholder.
Getting deported by Trump can’t stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
Khaby Lame started posting videos on TikTok in 2020 as a coping mechanism after being laid off from his factory machine labor job at the onset of the pandemic. In videos of him silently doing things like applying butter to a pan, his deadpan humor gained him quick fame and earned him the label the “Gen Z Charlie Chaplin.” Lame kept at it, and in just six years, the 25-year-old built a massive following, becoming the most popular creator on TikTo…
Getting deported by Trump can't stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
The deal authorizes the creation of multilingual and multi-version content of the TIkTok star, and is expected to generate $4 billion in annual sales.
TikTok's Biggest Star Khaby Lame Sells Brand Rights For Nearly $1 Billion
By Kimberly Wilson ·Updated January 29, 2026 Getting your Trinity Audio player ready… Khaby Lame has officially entered the upper echelon of content creator wealth.The 25-year-old Italian content creator sold a stake in his company Step Distinctive Limited for $975 million to Rich Sparkle Holdings, a Hong Kong financial firm listed on Nasdaq. For context, that’s more than most people make in several lifetimes of actually talking. Lame has 160 mi…
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