Big Food Falling Short on Regen Ag Commitments

Big Food falling short on regen ag commitments

Many major food companies are setting big targets for regenerative agriculture. But many key companies are falling short, according to a new report by investor network FAIRR. Many targets are not quantitative or outcome-based, and lack a clear link to financial materiality. As sustainability goals are exposed to increased scrutiny, FMCGs must ensure their goals are clear and can be acted upon.

World’s Biggest Food Companies Are Putting Regenerative Agriculture Into Action – But What Is Being Deployed Fails to Meet the Hype

The FAIRR Initiative is a collaborative investor network that raises awareness of the materiality risks and opportunities in intensive livestock production.