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World Cup hosting opened new revenue paths for US colleges

The 2026 World Cup gave American universities more than a brief connection to global football. For several athletic departments, it became a test of whether stadiums, training grounds and campus brands could generate meaningful value outside the traditional college sports calendar. Texas A&M and Auburn demonstrated the strongest financial upside by staging Argentina friendlies in football stadiums normally associated with autumn Saturdays. Crowd…
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sportworldnews.org broke the news on Thursday, July 30, 2026.
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