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World Cup 2026: The Creative Solution of a Brand to 'Disappear' Its Logo at Boston Stadium
Summary by López-Dóriga Digital
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In compliance with FIFA’s 2026 World Cup commercial regulations, Gillette’s monumental brand logo, located at the Boston Stadium, had to be covered in the face of the world championship fair. FIFA’s guidelines stipulate that sports venues used for the World Cup event should be free of any name or commercial logo that does not correspond to the official sponsors of the organization. Due to this restriction, the trade marks usually associated with…
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