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WordPress Has a New AI Assistant to Help You Build Your Dream Website

The AI assistant integrates editing, media creation, and collaboration tools into WordPress.com, leveraging Google Gemini AI for image generation and editing on Business and Commerce plans.

  • On Tuesday, WordPress.com, the website hosting platform from Automattic, announced a built-in WordPress AI assistant that expands its one-off AI site builder into a persistent editing and media tool.
  • To make editing faster, WordPress.com emphasized three key areas: creating/editing content, generating/tweaking images, and colleague-style collaboration, with the assistant accessible via `@ai`.
  • Inside the editor and Media Library, site editors can rewrite copy, suggest headlines, fact-check, and generate images using Google Gemini's Nano Banana models, with ease as Ronnie Burt said, `No copy-pasting, no prompt engineering, and no code to figure out what to do with.`
  • AI Assistant is now generally available but users must opt in via their Sites list under Settings → AI tools, while AI-built sites receive it enabled by default.
  • Automattic's embrace of AI positions WordPress.com as more AI-centric, with the assistant accepting loose style prompts and unusual image edits for site designers and owners.
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WordPress.com is expanding its AI tools with a permanent assistant for editing websites • Among other things, the tool allows for image creation, content editing, and design changes in real time • Bad news: Pitchcheck is available to Business and Commerce subscribers only

Automattic's artificial intelligence (AI) enters the WordPress.com editor and reshapes web designers' workflows: layouts, text, images, and styles can be changed with a natural language command. For Business and Commerce plans, and at no additional cost - on macitynet.it AI assistants will also be able to redesign our WordPress sites.

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TechCrunch broke the news in United States on Tuesday, February 17, 2026.
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