Report: More Fans Tuning in to Women's Sports
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3 Articles
Women’s sports viewership crosses 28 billion minutes in US in 2026, study says
The study stated that 122.5 million Americans now identify as active participants in the women’s sports ecosystem, directly impacting the viewership, advertisement spends, and sponsorship valuations.
What you need to know 122.5 million people follow women's sport in the United States during 2026.The female sports audience grew 18% in the first half of 2026, according to Nielsen.WNBA, NWSL and LPGA increased their sponsorships as investment in women's sport grows.Women's sport lives a period of growth in the United States, marked by the increase in audiences, the increase in commercial investments and the greater interest of brands.
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