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Women take the lead in whiskey as more female drinkers and distillers change the industry
Women are launching brands and overseeing experimental batches as more female consumers enter whiskey, industry experts said.
- Increasingly, women are launching brands and assuming leadership roles in the traditionally male-dominated whiskey industry, with Vermont-based WhistlePig chief blender Meghan Ireland and Buzzard Roost CEO Judy Hollis Jones representing this growing wave of female experts.
- From Maria Hebraea's 2nd-century invention to the 19th and 20th-century temperance movement, historical records show women have always influenced spirits, with bourbon expert Susan Reigler noting their key role during Prohibition.
- Pioneers like Peggy Noe Stevens, Master Bourbon Taster, Donna Nally, and Doris Calhoun co-founded the Kentucky Bourbon Trail, while Ireland continues this tradition by overseeing experimental batches including the award-winning Boss Hog VII.
- Despite progress, women in the field often face the question, "Do you even like whiskey?" while Paskin works to counter these outdated perceptions by creating stock images that avoid objectification.
- As more women attend tastings and join the workforce, industry leaders believe this rising participation transforms whiskey into "a drink for everyone," reflecting a wider range of people who enjoy bourbon.
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Coverage Details
Total News Sources18
Leaning Left6Leaning Right1Center8Last UpdatedBias Distribution53% Center
Bias Distribution
- 53% of the sources are Center
53% Center
L 40%
C 53%
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