More Women Plan to Increase Outdoor Activity in 2025, Winnebago Survey Finds - Modern Campground

More Women Plan to Increase Outdoor Activity in 2025, Winnebago Survey Finds - Modern Campground

More women in the United States are planning to spend time outdoors in 2025 than ever before, according to new research from Winnebago Industries.  The company’s annual Spotlight Survey, released this spring, found that 52% of women intend to increase their outdoor activity in the coming year—a six-point rise from 2024 levels. The survey, which sampled 1,000 U.S.-based women aged 18 and older, also found that 89% plan to either maintain or incre…

Women Plan to Increase Outdoor Activity to Record Levels in 2025

When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products. The company’s annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025—a six-point jump from last year—with over half (55%) …