Women dominate online influencing. So why are they paid less than men?

Women dominate online influencing. So why are they paid less than men?

Influencing has a major pay gap, and it’s not what you might expect.  A new report from Collabstr, based on more than 15,000 influencer collaborations using first-party data, reveals a surprising disparity: Male creators earn 40% more per collaboration than female creators—$291 compared to $208 on average. This gap persists despite women making up the majority of the content creator space. In 2024, 72% of influencers were women, up from 70% in 2…