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With Social Media Misstep, Portland’s WNBA Team Causes Confusion over Potential Coaching Hire

Portland Fire's social media error revealed Alex Sarama as potential head coach but contract talks stalled, marking another setback before their inaugural WNBA season.

Summary by The Oregonian
Portland’s WNBA expansion franchise inadvertently teased their selection of a new head coach on Tuesday morning, posting an image to LinkedIn of Cleveland Cavaliers assistant Alex Sarama that read, “Welcome to the Portland Fire!”

4 Articles

Marietta Daily JournalMarietta Daily Journal
Lean Right

Report: Portland Fire set to name Alex Sarama first coach

The Portland Fire are expected to name Cleveland Cavaliers assistant coach Alex Sarama as the first head coach of the WNBA expansion franchise, Front Office Sports reported.

·Georgia, United States
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CBS SportsCBS Sports
Center

Portland Fire coaching hire: WNBA expansion team to hire Alex Sarama from Cleveland Cavaliers, per report - CBS Sports

Before working for the Cavaliers, Sarama was an assistant coach with the Portland Trail Blazers' G League team

·United States
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The OregonianThe Oregonian
Center

With social media misstep, Portland’s WNBA team causes confusion over potential coaching hire

Portland’s WNBA expansion franchise inadvertently teased their selection of a new head coach on Tuesday morning, posting an image to LinkedIn of Cleveland Cavaliers assistant Alex Sarama that read, “Welcome to the Portland Fire!”

·Portland, United States
Read Full Article
Front Office SportsFront Office Sports

WNBA’s Fire Prematurely Announce Head Coach Hire on LinkedIn

Multiple league sources confirmed to FOS that the Fire plan to announce Alex Sarama as head coach in the coming days.

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  • 67% of the sources are Center
67% Center

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Front Office Sports broke the news in on Tuesday, October 14, 2025.
Sources are mostly out of (0)

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