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The WNBA Isn’t Just Having a Moment, It’s a Major Growth Opportunity for Small Businesses
UNITED STATES, JUL 16 – A recent survey shows 54% of WNBA players view Caitlin Clark as the future face of the league amid record attendance and growing media presence.
- The WNBA is experiencing significant growth in 2024 and 2025, highlighted by rising team valuations, soaring viewership, and major business developments across the U.S.
- This surge builds on years of effort, including Cathy Engelbert's 2019 leadership overhaul and the league’s long-term work to develop infrastructure for star athletes like Caitlin Clark.
- Top players such as Clark, Angel Reese, and Paige Bueckers have leveraged their college fame and NIL deals to create personal brands, which in turn fuel WNBA's expanding commercial and fan engagement opportunities.
- Fan engagement intensifies with metrics like a 201% viewership increase in 2024, 54 million unique viewers, sold-out arenas, and viral moments like Sophie Cunningham's June video driving merchandise demand.
- These trends suggest a lasting cultural shift with growing revenue, enhanced community impact from players using their platforms for social good, and commitments like the New York Liberty’s $1 billion franchise goal.
70 Articles
70 Articles
The WNBA's success last year wasn't a fluke. Now, the league and its players want to cash in
The league is set to rake in hundreds of millions of dollars from expansion fees and a new media rights deal. And the players' union is pushing for a new contract to change a legacy of low pay.
Angel Reese Steals Show with Cheetah-Print Outfit at WNBA All-Star Orange Carpet
Chicago Sky star Angel Reese did her thing with her WNBA All-Star Orange Carpet outfit on Thursday.Read MoreThe post Angel Reese Steals Show with Cheetah-Print Outfit at WNBA All-Star Orange Carpet first appeared on The Who Dat Daily.
‘On Her Game’ author makes a stop in Iowa City, joined in conversation by Lisa Bluder and Jan Jensen. - The Daily Iowan
Excited fans filled the Feller Club Room at Carver-Hawkeye Arena in anticipation of sports journalist Christine Brennan’s conversation about her new book “On Her Game: Caitlin Clark and the Revolution in Women’s Sports.” Brennan was joined on the panel by former Iowa Women’s Basketball Coach Lisa Bluder and current coach Jan Jensen. Those who bought tickets to the event received a free book as well as a complimentary dinner and drinks. “On Her G…
11 women's sports podcasts to help you get your head in the game
Every year, women’s sports are gaining popularity. More and more people are tuning in to the WNBA, attending NWSL games, and even keeping up with women’s college sports. Despite the rising popularity, women’s sports are still underrepresented on TV and when it comes to funding. But there are a handful of amazing podcasts that are making waves by covering every facet of the world of women’s sports, and giving the athlete their due. From queer ret…
Helena Independent Record
The WNBA isn’t just having a moment, it’s a major growth opportunity for small businesses
Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating opportunities for entrepreneurs.
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