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'Women Deserve to Be at the Table': The WNBA's Signature Shoe Boom
INDIANAPOLIS, JUL 17 – WNBA All-Stars used the 2025 ESPYS and All-Star weekend to boost their off-court brands by embracing high-end fashion, highlighting the league's cultural growth and influence.
- The WNBA's 2025 season kicked off with a surge in signature shoe releases, including A'ja Wilson's debut model in May and Angel Reese's Reebok shoe unveiled in July.
- This growth follows a decade-long lull in player-endorsed sneakers, revitalized by stars like Breanna Stewart, Sabrina Ionescu, and Elena Delle Donne, alongside new deals such as Caitlin Clark's $28 million Nike contract.
- Signature shoes integrate personal stories, like Wilson's pearlescent colorway honoring her grandmother, and Ionescu's Romanian-inspired gradient embroidery, reflecting a shift toward more distinctive designs.
- Brendan Dunne of StockX described the surge in sneaker interest as a major growth, while Ionescu emphasized that women should have a meaningful role in the signature shoe industry, underscoring its cultural significance.
- This signature shoe boom implies expanding visibility and market value for WNBA players, suggesting continued growth in the women's basketball apparel and endorsement landscape.
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33 Articles
33 Articles
Here’s Every WNBA Player Who’s Ever Had — or Will Soon Have — a Signature Sneaker: Dawn Staley, Sabrina Ionescu, A’ja Wilson + More
A history of every signature sneaker in the WNBA, from Cheryl Swoopes to Caitlin Clark and A'ja Wilson, with shoes from Nike, Adidas, Puma and more.
·United States
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Associated Press News+25 Reposted by 25 other sources
'Women deserve to be at the table': The WNBA's signature shoe boom
WNBA signature sneakers are experiencing a major resurgence. Over the past three years, players like Breanna Stewart, Sabrina Ionescu, A'ja Wilson, and Angel Reese have launched their own lines, with Caitlin Clark’s debut in progress.
·United States
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Skylar Diggins knows the All Stars dress to impress on the orange carpet 🔥
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Coverage Details
Total News Sources33
Leaning Left10Leaning Right1Center14Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 40%
C 56%
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