With UPDATE, Kim Kardashian Plans To Shake Up The Energy Drinks Category

With UPDATE, Kim Kardashian Plans To Shake Up The Energy Drinks Category

For the relaunch of energy drink UPDATE, co-founder Kim Kardashian takes the center stage in a commercial and during the brand's pop-up to introduce a new type of energy drink.

Kim Kardashian’s ‘Powered by UPDATE’ Caption Points to a New Business Move

Kim Kardashian posted a two-word caption on Instagram on Wednesday: “Powered by UPDATE.” It stopped her followers mid-scroll. The post went up July 23. Kim offered no additional context. The all-caps styling of UPDATE sends a clear message, though. Brands get that treatment. Generic words don’t. So what is UPDATE? Right now, nobody outside Kim’s […]

Kim Kardashian Launches Caffeine-Free Energy Drink With Jokey 'Press Conference' Campaign

(Arnold Jerocki/Getty Images for Balenciaga) Kim Kardashian is facing the public as the face of Update. The Skims founder stars in a satirical 90-second “press conference” video campaign for caffeine-free energy drink that’s rife with lighthearted jabs. “People are always asking about all of the work I’ve gotten done—not that type of work,” Kardashian says from a podium in the commercial. “They always ask, ‘Kim, how do you do so much? Kim, how d…