With the Chinese-Australian vote at stake, politicians turn to Xiaohongshu for crucial marginal seats

With the Chinese-Australian vote at stake, politicians turn to Xiaohongshu for crucial marginal seats

SYDNEY, April 5 — When the Labor Party’s Jerome Laxale won the Sydney seat of Bennelong from the Liberals at the 2022 election, votes from Chinese Australians angry about then-prime minister Scott Morrison’s spat with Beijing were instrumental in his victory. Now Laxale and other politicians are using social media including Xiaohongshu, a Chinese lifestyle app also called RedNote, and other campaign strategies to appeal to Chinese communities wh…