With ‘Morning Joe’ and ‘Squawk Box,’ Versant looks to market its influential audience at the upfronts

With ‘Morning Joe’ and ‘Squawk Box,’ Versant looks to market its influential audience at the upfronts

The NewsThe investor Warren Buffett once told host Becky Quick that he would pay “any amount of money” to watch the show. “He cares about the internet, he cares about his private plane, and he cares about CNBC,” she recalled in an interview Friday.One of the puzzles of contemporary fragmented media is how to find value in media companies that can’t match Google and Meta in sheer scale and reach. One answer is to look at the media outlets that ap…