With Gucci at Alpine, French Luxury Billionaires Will Fight in Formula 1
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An Italian fashion firm became the main sponsor of a Formula 1 team. No, we are not in 1983, but in 2026. The fashion brand in question is not Benetton, but Gucci, and the sponsored team is not Tyrrell, but Alpine. Look: However, it is interesting to rescue that old French maxim of l’histoire se répète (the story is repeated).
Gucci becomes the title sponsor of Alpine in Formula 1, a championship officially supported by LVMH via Louis Vuitton. Between the group of billionaire Bernard Arnault and that of François Pinault, which will benefit the best of the discipline queen of motorsport? As for the former boss of Renault Luca de Meo, he poses again next to an Alpine and his friend Flavio Briatore!
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