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With Google, Meta, and Amazon developing AI tools for ad campaigns, agencies are under threat, but large brands may still rely on agencies for unique concepts
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The British advertising giant is rushing to adopt generative AI amid a model crisis, talent drain, loss of stock market value, and endless restructuring across its global PR agencies. WPP, the world's largest advertising group by revenue and owner of Burson, is going through one of the most delicate stages in its recent history. As the Financial Times reported today, the company is in a desperate race to integrate generative artificial intellige…
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