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With Everything and Hello Kitty, Mcdonald's Presents Its First Museum
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According to a study cited by Finance Reviews for Business, 74% of people who interact with a brand in an activation are more likely to purchase the product. Disruptive and experiential marketing share the goal of connecting emotionally with the consumer. Image made by the Merca2.0 McDonald’s Department created a new bet to reinforce its image in China, as it opened its first brand museum in Shenzhen, and far from being a traditional exhibition …
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