With AI Washing, C-Suite Lets Tech Take the Credit (and the Blame)

With AI Washing, C-Suite Lets Tech Take the Credit (and the Blame)

For decades, Wall Street has been plagued by accusations of corporate greenwashing, using aggressive marketing tactics that leave the impression businesses are doing more for the environment than they actually are. Although the term was coined in the 1980s, the adoption of the Paris Agreement in 2015 led to an explosion of corporate pledges to reduce greenhouse gas emissions. Government regulators began cracking down, however, as promotion and p…