Wishcycling: how ‘eco-friendly’ labels confuse shoppers and make recycling less effective

Eco-Labels Aren't As Effective As We Think – But They Still Matter for Diet Shifts

6 Mins Read Current evidence overstates the impact of eco-labels on food products and menus. It doesn’t mean we should stop using them, says a new study. Sustainability labels that show a product or meal’s climate impact aren’t as influential as many studies make them out to be, a new meta-analysis has revealed. Reviewing 49 studies with over 150,000 customers, researchers found that these labels have a “small-to-moderate average effect” on purc…

CPGs Say On-Pack Labels are Ineffective at Communicating Recycling Instructions to Consumers

Packaging World surveys show CPGs are designing packaging for recyclability within existing infrastructure, but on-pack recycling guidelines have been ineffective for consumers. Upcoming updates to How2Recycle labels aim to address this issue

Wishcycling: how ‘eco-friendly’ labels confuse shoppers and make recycling less effective

by Anastasia Vayona, Bournemouth University Have you ever thrown something in the recycling bin, hoping it’s recyclable? Maybe a toothpaste tube, bubble wrap or plastic toy labelled “eco-friendly”? This common practice, known as “wishcycling”, might seem harmless. But my colleagues and I have published research that shows misleading environmental claims by companies are making recycling … Continue reading Wishcycling: how ‘eco-friendly’ labels c…