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Wisconsin Dells leans into holiday season with lights, shows and winter tourism

Winter tourism now makes up about 20% of annual visits in Wisconsin Dells, supporting 15,000 local tourism jobs with lights, shows, and outdoor recreation.

Summary by WAOW
Known for summer crowds and water parks, Wisconsin Dells is continuing to grow its reputation as a winter destination with holiday attractions drawing visitors during one of the area’s fastest-growing tourism seasons.

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Wisconsin Dells leans into holiday season with lights, shows and winter tourism

Known for summer crowds and water parks, Wisconsin Dells is continuing to grow its reputation as a winter destination with holiday attractions drawing visitors during one of the area’s fastest-growing tourism seasons.

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WAOW broke the news in on Monday, December 22, 2025.
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