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WIRO rebrands as Star 106.7

Summary by The Tribune
WIRO-FM has been rebranded as Star 106.7 FM, with a new format that features a music mix spanning the 1980s, 1990s and today, paired with a continued emphasis on local programming. Total Media says the format is designed to combine familiar hits with strong community ties and local personalities.  Alongside its updated sound, Star 106.7 FM will maintain its role as a source for local news, weather and sports coverage across the Tri-State region.…

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The TribuneThe Tribune
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WIRO rebrands as Star 106.7

WIRO-FM has been rebranded as Star 106.7 FM, with a new format that features a music mix spanning the 1980s, 1990s and today, paired with a continued emphasis on local programming. Total Media says the format is designed to combine familiar hits with strong community ties and local personalities.  Alongside its updated sound, Star 106.7 FM will maintain its role as a source for local news, weather and sports coverage across the Tri-State region.…

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The Tribune broke the news on Monday, April 20, 2026.
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