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Does a Michelada without Beer Still Taste as Sweet?

  • Treasury Wine Estates has opened a new $15 million facility in the Barossa Valley for producing low and no-alcohol wines.
  • The company uses a technique that preserves aromas and flavors typically lost in alcohol removal, as claimed by winemaker Toby Barlow.
  • Local taste testers gave positive reviews, with one stating, "I wouldn't know that it's non-alcoholic, but it's quite lovely."
  • Spokeswoman Sarah Parkes reported that up to 58 percent of people are looking to reduce their alcohol intake.
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Gen Z (from 1996 to 2012) now represents 45% of consumers and prefers "safer" options: low or zero alcohol drinks

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Australian Financial Review broke the news in Sydney, Australia on Tuesday, June 10, 2025.
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