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Willowberry celebrates National Age Without Apology month to champion a new narrative around ageing in beauty
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Willowberry celebrates National Age Without Apology month to champion a new narrative around ageing in beauty
Skincare brand Willowberry is once again putting age positivity front and centre with its annual National Age Without Apology Month, held every June to celebrate age and the ageing process. Launched in 2022, the initiative challenges outdated beauty standards by promoting a positive and realistic portrayal of growing older – without apology. In an industry long dominated by “anti-ageing” promises and wrinkle-fighting rhetoric, Willowberry is rew…
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